19+ years building, transforming and scaling e-commerce for international brands. I optimize digital commerce operations and implement the AI that makes teams faster, sharper and more profitable.
Hands-on leadership, deep marketplace expertise, real AI in production.
AI doesn't replace e-commerce teams. It makes them ten times more effective. From content and pricing to marketplace optimization and forecasting. I bring the experience to know what should happen, and the AI to make it happen faster, smarter and at scale.
Embedded leadership for brands in transition or between hires. I take ownership of the digital commerce operation and deliver, accountable from day one.
Time-boxed projects that optimize the operation and put AI where it actually moves the needle: content, pricing, marketplace and performance marketing.
Sparring partner for founders and brand leaders. Operator perspective, monthly cadence, ad-hoc availability, honest counsel.
Founder of Nlockd and involved in multiple AI-commerce initiatives, as builder, backer and advisor to the next generation of commerce ventures.
Nearly two decades of digital commerce, layered with AI fluency that's rare among operators. I've built Amazon Vendor teams across Europe, run PAN-EU expansion, and put real AI into production, from automated content and dynamic pricing to AI-driven marketplace management.
Founder. An AI-driven e-commerce platform helping brands scale globally, from McKinsey-level maturity assessments to AI-powered performance marketing and content automation.
Founder · buildingInterim Head of E-commerce Europe. Built the Amazon Vendor team and scaled from 2 to 8 countries with 200% revenue growth. Designed and shipped the PAN-EU commercial and logistics strategy.
2 → 8 markets · 200%Interim Head of Digital Commerce. Led the full operation across B2B and D2C, introduced data-driven decision-making and the first AI applications for content and product data.
Interim leadershipE-commerce Manager. Owned the complete e-commerce business: built the brand store on Magento 2, integrated ERP, connected marketplaces and e-tailers, and rebuilt the marketing strategy.
Built from the ground upCo-founder. A digital commerce concept agency building fully automated commerce concepts for brands, the direct predecessor to Nlockd and proving ground for AI-driven commerce.
Co-founderFounder & MD. Built and led a performance-based online marketing agency for six years: client strategy, execution, team leadership and sales.
6 years · founder
Santpoort-Zuid, Netherlands
I've spent nearly two decades in digital commerce: building teams, launching on marketplaces, and scaling brands across Europe like BISSELL, Light & Living and Goosecraft. I've seen every wave of change in this industry. What's happening now with AI is different in kind, not just in degree.
As founder of Nlockd, I combine hands-on commerce leadership with deep AI expertise: automated content, dynamic pricing, AI-driven marketplace optimization and predictive analytics. The kind of operator who knows not only what needs to happen, but how AI makes it faster, smarter and more scalable.
My conviction is simple: AI doesn't replace experienced teams. It makes them dramatically more effective. I help brands put that into practice.
Alongside building, I work with a small number of brands and founders as interim head of e-commerce, advisor, investor and speaker. Always hands-on, always honest.
Over 20 years in European e-commerce, I've built one of the most connected networks in the industry. Brands, founders, investors, operators, platform leads, across the Netherlands, Belgium, Germany and beyond.
I don't do sales. I don't chase commissions. But if you need the right door opened, I can connect you. One introduction, the right person. You take it from there.
It's something I do because it's genuinely one of the most valuable things I can offer: and because I care about the people in my network enough to make the right match, not just any match.
"I open the door.
You walk through it."
If you have a specific introduction in mind, reach out and explain the context. I'll let you know if I can help: and if I can, I will.
Ask for an introI write and publish weekly on LinkedIn about what's actually happening at the intersection of AI and European e-commerce. No hype, no recycled takes. Real operator perspective from someone still in the trenches.
8,000+ LinkedIn followers and growing. Weekly perspectives on AI commerce, marketplace strategy and the future of European e-commerce. If you sell online in Europe, this is relevant to you. Practical. Opinionated. Based on what's actually happening.
I take on a small number of engagements at a time.
If you're scaling something serious, need interim leadership, or want to know more about Nlockd, send a note.